Advocacy message framing tool
| What is the problem? | Write a short statement about the problem you have identified in Tutorial 2. |
| What are the effects of the problem? | Summarise the consequences of the problem, using evidence you have gathered in your context analysis and your problem tree analysis from Tutorial 2. |
| What are the main causes of the problem? | Summarise the causes you have identified from the problem tree analysis. |
| What needs to change and why? | This is your core message. You can adapt it with various audiences. |
| Who needs to do what to address the problem? | This is your ask. What do you want different target audiences to do to achieve your objective? Use your analysis from Tutorial 2 to work this out. |