Twitter’s own handbook for campaigning includes instructions on how to start using and make the most of the platform.
Set up a Twitter storm
Ask your followers and supporters to tweet about a certain issue at a specific date and time – often just an hour. Prepare a toolkit describing exactly what you want your supporters to do, providing the rationale and background to why you are asking them to do it. Work with partners to extend your reach. Tweet and retweet the posts that are being shared during the event.
The power of a strong #hashtag
By using relevant hashtags, people searching for those keywords can easily find your post and engage with your work. Here are some top tips.
- If you want to expand the reach of your efforts by using a hashtag that is already widely being used, check if the hashtag you are considering is currently being used, and if the use matches your intentions.
- If you want your hashtag to be unique to your own campaign, brainstorm ideas and check if they are already in use.
- Make sure the meaning of the hashtag is clear, easily understood and not in danger of being misread.
- Keep it short and simple - #obstetriciansandgynaecologistsforsafeabortioncare might not be your best option.
- Make sure the hashtag is relevant to what you are trying to achieve.
- Use imagery/visuals when you can, as posts with images tend to get more engagement.
Twitter, Instagram or Facebook live sessions
Each of these platforms allow you to host live sessions. The RCOG regularly organises Instagram live sessions where the public is invited to ask questions to a clinician about a particular O&G issue.
Before you engage with any social media activity, think carefully about if it is the right channel for you, and if it is safe to speak publicly and openly about abortion care on these platforms in your country/setting.