The way you communicate – the style and language you use and the messages you craft – are critical when doing advocacy work. It is particularly important you choose language that is factual, accurate and non-stigmatising, and you adapt it to your audiences and the communication channel you are using.
Advocacy is about articulating a convincing case for change, so you must set out a clear ask to your audience.
This tutorial provides:
- key messages on safe abortion and post abortion care that you can use and adapt for your advocacy
- practical advice on language choices
- tools on developing and communicating your messages to different audiences
- key facts and statistics that you may find helpful
- tips on how to find information about your context.
As a healthcare professional, you can be a powerful storyteller by giving a human face to numbers and statistics, evoking greater empathy and adding urgency to your advocacy. You can provide first-hand context and succinctly convey a vivid portrait of the importance and devastating consequences of a lack of access to safe abortion and post-abortion care, which is more likely to resonate with decision makers and other target audiences.
The Advocacy eResource workbook contains all the exercises that you will be using throughout the seven tutorials. You can download the workbook here.
When you have completed this tutorial you will be able to:
- communicate clearly about the importance of safe abortion (SA) and post abortion care (PAC)
- use non-stigmatising language to talk about abortion
- find key SA/PAC statistics and search for context specific figures
- develop clear and convincing messages for your target audiences.
Although the vast majority of abortions globally are provided to women, the RCOG acknowledges that other people (such as trans men and non-binary people) can also experience pregnancy and abortion. In recognition of this, both ‘women and girls’ and ‘people’ who have abortions are used in this tutorial.
Last updated November 2021.