When communicating about abortion, it is important you choose language that is clear and non-stigmatising. Give careful consideration to this across all your communications, and for all audiences with whom you are communicating. You will likely use different terms when speaking to clinical peers than when speaking to patients, the general public or policy makers.
When speaking about abortion, it is important to ensure messages:
- are accurate and factual
- are non-judgemental towards people who have abortions, or abortion care providers
- focus on the individual and the individual’s right and choice to decide the outcome of a pregnancy
- recognise that no abortion experience is the same
- avoid using stigmatising language or placement alongside stigmatising images
- are developed involving the intended audience, by working collaboratively to design messages and/or testing your messages with representatives of your target audience
- are appropriately referenced, especially when referring to data and statistics, so your audience knows where to go for further information.